Binary Style

2019

This was a school project which involved creating a marketing campaign for an existing Singapore based brand, Binary Style. We interviewed the brand’s co-founder, Sari Tunas as part of our brand research to gain a better understanding of the ethos and inspiration behind the brand and its products. The brand creates scarves whose colours and prints are inspired by various sights in Singapore

Our campaign, #MySingaporeStory, aims to raise brand awareness, juxtaposing the products with the locations they were inspired by and taking the viewer on a journey through the city of Singapore.